A Growing Economic Opportunity
Although Pakistan has never qualified for a FIFA World Cup, the tournament still brings economic benefits to the country. Pakistan is known for producing high-quality footballs and sports equipment, especially in Sialkot, which plays an important role in the global sporting goods industry. During every World Cup, exports of footballs, sportswear, gloves, and accessories increase as international demand rises.
Rising Exports and Business Activity
Experts say the expanded 2026 World Cup has created even greater demand for sports products. Pakistan’s football exports have grown significantly over recent years, reaching record levels before the 2026 tournament. Companies such as Forward Sports, along with several other manufacturers, have expanded into footwear, sportswear, bags, gloves, and other sporting equipment. However, unofficial businesses still supply much of the local demand for football jerseys and merchandise, reducing earnings for the formal industry.
Wider Impact Beyond Manufacturing
The World Cup also benefits media companies, advertisers, streaming platforms, restaurants, cafés, retailers, and telecommunications businesses through increased viewership and consumer spending. In Pakistan, Tapmad Sports and PTV Sports hold official broadcasting rights, earning revenue through advertising, subscriptions, and sponsorships as millions of fans watch the matches.
Looking Ahead
Business leaders believe Pakistan should prepare early for future tournaments, especially the 2030 and 2034 World Cups. The 2034 event in Saudi Arabia could create major opportunities for Pakistani exporters and skilled workers in construction, tourism, aviation, and services. With better planning, Pakistan could gain far greater economic rewards from future FIFA tournaments.
